I am an SEO Manager & Software Developer focused on user experience, new technologies, and collaboration.
Originally from Belgium, I came to California in 2012 to get my Master's after 7 years of music education in Belarus. In San Francisco, from music to software engineering and SEO, I enjoyed learning, improving and collaborating.
I started my career in music: owned a piano studio, taught music and directed musicals. In 2021, I decided to explore new horizons and got a scholarship for the full-stack bootcamp Hack Reactor. What a ride! After 6 months of intense learning, I got my first projects. I did UX research and built websites. I also continued my education in SF City College (Design and AWS).
Applications and system design are what got me really excited, and I was lucky to have great mentors. I gained experience in frontend (Web Development, React) and backend (REST API, AWS, TypeScript). Later, I joined the world of startups (lately with Spaciously) and gained experience in building, iterating and learning fast.
+ Doubled organic traffic by implementing on-page and technical SEO using Semrush, Google Search Console, and Google Analytics.
+ Optimized website architecture and internal linking to enhance crawlability and user experience. Led SEO efforts for market expansion in Dallas, optimizing content and local SEO strategies to improve visibility and drive traffic.
+ Reduced manual work by 50% and ensured SEO consistency for all activity listings:
-> Automated image formatting and hosting (Sharp + AWS Cloudfront)
-> Automated SEO attribute generation (OpenAI API)
-> Designed and built an automated pipeline from Airtable to Webflow
+ Designed and built a booking system using AWS CDK, DynamoDB, and AWS Lambda to streamline payments, booking management, and email notifications.
+ Integrated HubSpot within the booking system to update customer contacts, enhancing operational efficiency and data accuracy.
+ Wrote tests and fixed UI bugs for the fund’s transaction dashboard.
+ Conducted one-on-one user interviews to understand user pain points, expectations, and behaviors, using open-ended questions to elicit candid feedback.
+ Organized and facilitated usability testing sessions, observing and analyzing user interactions with digital products and identifying areas for improvement.
+ Developed and maintained dynamic web pages (React, CSS, Bootstrap) to deliver responsive and high-performing user interfaces.
+ Conducted user research and collaborated with cross-functional teams to improve SEO and UX, aligning website content with user experience expectations.
+ Created web pages with WIX.
+ Taught music to students, focusing on vocal technique, and performance.
+ Hired, managed and conducted orchestra.
+ Participated in auditions to select talented actors for musical theatre performances.
+ Collaborated with sound engineers to ensure high-quality sound for performances.
+ Worked closely with the artistic director to create and implement artistic visions for musical performances.
+ Analyzed students’ needs and shaped teaching strategies, helping them to achieve their full potential.
+ Organized and led over 20 public performances, providing students with valuable performing experience and opportunities to showcase their skills.
+ Prepared students for auditions and competitions with a 100% success rate
+ Maintained financial records, managed invoices, and handled billing and payment processing.
+ Collaborated with parents, and students to provide a positive learning environment.