Automated Structured Data for Listings (Technical SEO)
Spaciously team activity listings were not showing in Google results as rich snippets. Listings' (long-tail keywords) positions in Google results were lower than 10. So, some listings were not showing on the first page of Google results, driving clicks down. I wanted to improve keyword position and listing visibility. I also needed to make the listings appear as rich results. I added structured data (or schema markup) on all listings through an Airtable - Webflow integration.
Structured data (schema markup) automated through Airtable and Webflow.
Product snippets (rich results) metrics.
Rich snippet in Google results.
SF activities are now in the featured snippet!
What I did
I built an integration between Airtable and Webflow to push data into Webflow variables and templates. Using JSON-LD data (method of encoding linked data using JSON), we can now add structured data to all listings with the product type, product rating, product review rate and reviews, the price, the product availability, and the region where the product is available. I did the same for the blog articles.
Results
1. Automated structured data.
2. Rich snippets are showing in Google Results.
3. Clicks doubled!!!
4. Spaciously top activities article is featured as a rich snippet.
2. Rich snippets are showing in Google Results.
3. Clicks doubled!!!
4. Spaciously top activities article is featured as a rich snippet.
Tech stack
Airtable, JavaScript, Webflow APIs, Schema Markup.