Tracking Brand Presence in AI Chats (in progress)
New AI search tools make it easy for consumers to get answers quickly. But how do you get your brand to show up in these answers? Good AI Optimization (AIO) tools are still being developed, and even an OpenAI scientist can not recommend any specific optimization strategies. So, I am building a tool to track brand presence across AI search tools, figure out what contents do better and suggest AI optimization strategies.
What I did
I generated possible questions customers might have when they search for Spacioulsy services. I queried ChatGPT and Gemini API with these questions and stored the answers. Since AI tools give different answers every time you query them, it was important to run each question at least 30 times. I searched the answers for the brand's name and calculated the probability that the brand would come up for each query. I got a good overview of the queries that need to be improved for AI search.
My next steps are to show the list of tactics to improve the brand presence for each topic. To do this, I will analyze the resources cited in each answer and figure out what plays the biggest role for each AI engine. The list may include brand references on particular websites (e.g., Reddit), page structure (list, comparisons), headings, content clarity and style.
Read the full spec of this project here.
My next steps are to show the list of tactics to improve the brand presence for each topic. To do this, I will analyze the resources cited in each answer and figure out what plays the biggest role for each AI engine. The list may include brand references on particular websites (e.g., Reddit), page structure (list, comparisons), headings, content clarity and style.
Read the full spec of this project here.
Results
Automated tracking of brand presence and provided metrics to develop an SEO strategy for AI chats.
Tech stack
Node.js, Next.js, JavaScript, OpenAI, and Gemini APIs